Communication Understanding Analysis by Harold Lasswell

Communication Definition Analysis According to Harold Lasswell

Communication is essentially a process of explaining who? say what? what channels? to whom? with the results or what results? (who? says what? in which channel? to whom? with what effect?). (Lasswell 1960).

5 element analysis by Lasswell (1960):

1. Who? (who / source).
Source / communicators are the main actors / parties who have a need to communicate or to initiate a communication, can be an individual, group, organization, or a country as a communicator.

2. Says What? (messages).
What will be delivered / communicated to the recipient (communicant), from the source (communicator) or the contents of a set of symbol informasi.Merupakan verbal / non verbal that represent feelings, values, ideas / point source said. There are 3 components of the meaning of the message, symbol to convey meaning, and form / organizational messages.

3. In Which Channel? (channel / media).
Vehicle / equipment to convey a message from the communicator (source) to the communicant (receiver) either directly (face to face), or indirectly (through print / electronic, etc.).

4. To Whom? (to whom / receiver).
People / groups / organizations / countries that receive messages from sumber.Disebut goal (destination) / listener (listener) / audience (audience) / communicant / interpreter / coding behind (decoder).

5. With What Effect? (impact / effect).
Impact / effect occurs in communicant (receiver) after receiving a message from the source, such as changes in attitudes, increased knowledge, etc..

Example:
Communication between teachers and pupils.
Teacher as a communicator must have a clear message to be conveyed to the student or the teacher komunikan.Setelah must also determine whether a channel to communicate directly (face to face) or indirectly (the media). After that, teachers must adjust topic / self / themes according to the age of the communicant, also must determine the communication objectives / purpose of the message to occur the impact / effect on self-communicant in accordance with the desired.

Conclusion:
Communication is the message delivered to the communicant (receiver) of the communicator (source) through certain channels either directly or indirectly with the intention of impact / effect to the communicant in accordance with the diingikan komunikator.Yang who meet the 5 elements, says what, in which channel, to whom, with what effect.